Our Process
When customers engage with your brand through retailers with feedback leaving a positive, neutral or negative review, there is always an underlying emotion to better understand including serious issues affecting customers negatively.
Sentiment Analysis, allows brands to understand their customers better. Why are they feeling negative about the product ? What product features stand out? Is there a common trend in some of the negative reviews e.g. poor build quality etc?
Digetail Analytics leverages powerful machine learning technology to run deeper customer review sentiment analysis helping brands pinpoint common sentiments from customers including:
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Product quality
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After sales services including delivery and returns
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Product features
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Pricing
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Brand loyalty