Retail eCommerce Strategy for Brands
Providing brands retail eCommerce analytics to drive sales growth online
Digital Shelf eCommerce Analytics Dashboards
Clear eCommerce actionable insights and KPIs from our analytics dashboards
Retail Catalogue Matching for eCommerce
Leverage Digetail analytics eCommerce SKU match app across your online retailers
Retail Digital Share of Voice (DSoV)
Keep up to date with your digital media campaigns with your online retailers
Retail eCommerce Strategy
We have over 15 years experience with the retail eCommerce segment helping global brands and retailers drive sales growth from the eCommerce channel. We usually start by providing the Brand with an eCommerce “state of play analysis report” across their online retail partners benchmarking against proven eCommerce best practices that drives sales growth. We then provide the brand some priority “actionable eCommerce insights” which align to these eCommerce best practices. We conclude the process with an eCommerce review to measure eCommerce sales impact and performance improvements after the eCommerce recommendations have been actioned by the brand’s online retailers.
Digetail Analytics may provide the Brand additional strategy recommendations to continue optimising eCommerce strategy through your online retailers. This may include some recommendations for retail eCommerce tools supporting brands for digital shelf analytics, product content syndication and digital media management solutions.
State of Play Retail eCommerce Report for Brands
The “state of play retail eCommerce report” may include top line eCommerce insights of the brands product assortment range, brand content displayed on product pages, search performance on the retailers site, share of voice and customer review insights displayed across multiple retailers sites with more “in depth” sentiment analysis to identify negative review sentiment themes like product issues.
eCommerce Recommendations for Retailers
After the the retail eCommerce state of play report has been produced, the retailers are provided with “actionable insights” that will drive short term eCommerce sales improvements. We encourage the brand to work closely with their retail partners to plan and execute the eCommerce recommendations identified from the report.
Post eCommerce Optimisation Analysis
During this stage, we review the improvements executed by retailers to identify how much impact the eCommerce optimisation strategy has attributed to sales and online brand experience.
Digital Shelf eCommerce Analytics Dashboards
Digetail Analytics provides Brands with intuitive retail eCommerce analytics dashboards in a variety of data visualisation formats including PowerBI, Google Data Studio, Klipfolio and Tableau. We understand as a Brand, you want to prioritise business critical eCommerce tasks with your retail partners so it’s essential to have a simple and clear dashboard which is designed to “easily guide and recommend” priority actions across your teams in a simplified and effective way to meet your KPIs.
Manufacturer and Retail Catalogue Matching for eCommerce
We get it! It’s such a painful exercise to SKU match your latest product assortments across multiple online retailers to effectively track and measure eCommerce performance. Some retail partners include manufacturer part numbers, other retailers exclude MPNs completely and often brands are not correctly displayed on the retailer’s product pages or even in the right site categories. That’s why Digetail Analytics has developed our own proprietary eCommerce SKU matching app that will “auto match” brand products across online retailers to enable more efficient eCommerce performance tracking.
Digital Share of Voice (DSoV)
We wanted to take the manual effort away from Brands who wish to regularly monitor their online retail advertising campaigns so we started developing our “online retail media tracking app” which is designed to save time.
Our online retail media tracking app helps brands track all media campaigns running across their retail partner community including banner advertising on the retailer homepage & category pages. Our app also tracks banner display advertising associated to specific keyword terms and sponsored listings that compete against organic “site search” results.
PDP Rich Content Tracker
Product Detail Pages (PDP’s) make or break eCommerce sales, that’s why many Brands invest heavily on rich content enrichment solutions to ensure the consumer brand experience is best in class, consistent and to help reduce cart abandonment. There are many companies providing rich content services including Flixmedia, CNET Content Solutions, iSiteTV, GFK Etilize & Syndigo. Digetail Analytics has developed a “Rich Content Tracker App” helping Brands track & audit what “rich content” is being served on each PDP across their key retailers to get a 360 view and regular audit of the PDP experience across their rich content enrichment solution providers.
